Thursday, 14 June 2012

We've come a long way!

In October 2010 the idea for American Soul was conceived.

We originally started out as a gift shop called Blaze with half the store being dedicated to weird and design led gifts and the other half imported American candy.

It became immediately apparent that you guys love your American candy so we decided to specialise in only that and rebranded to American Soul.
Our first ever candy delivery.

We quickly expanded the range and soon found we were running out of space at our Forum location.

The decision was made to move to a bigger shop and we found and fell in love with 44 Chapel Walk. The unit was 4 times bigger than our original Forum store but we knew over time we could fill it.

We've been here since September 2011 and have continued adding new products to our range and now carry over 900 lines.

Thanks to you our loyal customers we've grown bigger and faster than we could ever have imagined.

We've gone from receiving small deliveries like the one pictured to the right to deliveries the size of the one pictured below which we received on Friday.



Our most recent delivery June 8th 2012

The point of this post is to thank you for loyalty and continued support as without you guys we could never have done any of this.

We look forward to bringing you even more of the best candy, cereal, snacks and drinks the US has to offer!

Thank you again,

Damian & the team at American Soul




Wednesday, 25 April 2012

A round up of what's new

We've had a busy couple of weeks here at American Soul and haven't had chance to inform you of all great products we've added to our ever expanding range.


Here's what's new
  • Aunt Jemima pancake mix
  • Aunt Jemima pancake syrup (both original and lite)
  • Burger King cheesy fries
  • Red vines sugar free
  • Jones soda in Berry lemonade, Cream soda and Green apple flavours
  • Slush Puppy candy pops
  • Jolt energy gum
  • Jones soda carbonated candy


Also back in stock

  • Mountain dew diet
  • Jolly rancher soda
  • Cheetos
  • Hawaiian Punch



We've also got loads of new products coming in the next couple of weeks so keep your eye on our facebook page for those.

Friday, 23 March 2012

American invasion

Since we opened just over a year ago now we've been surprised by just how much you guys like your American sweets!

It seems we're not the only ones however as now the big supermarkets have got in on the act with more and more "American" products hitting the shelves of your local supermarket. We often get asked in store why we're selling products readily available in UK supermarkets for more than they may be charging.

The reason is we only sell 100% genuine American imported products which the supermarkets or other shops don't.

Here's some examples.


  • Hershey's / Reese's at ASDA, Sainsbury's and Tesco
The packaging of these products looks pretty much the same as the original US ones, however take a quick look at the back and you'll see ingredients lists for the UK, Chile and China.

The reason for this is these bars are made to a different recipe to their original American counterparts and are targeted at markets outside the US.

The original Hershey bar has somewhat of an acquired taste and it seems most Brits don't like it hence the need for a recipe change.

Beware of some "Traditional" or other sweet shops selling these English bars for the same price you'd expect to pay for an actual American imported bar.


  • Mountain Dew 
Anyone who has actually tried the original American dew knows the English energy version doesn't even come close.

  • Skittles Crazy Cores / Skittles Sour
We love Skittles crazy cores ever since we first tried them and so when we found them in a local shop we thought we'd give the English version a try.

As with Hershey's these are made for the UK market and the taste doesn't quite match up to the original American candy due to a change in recipe.

As for Skittles Sour pick up a pack in store and you'll feel the difference between the American version we sell and the English ones immediately.

They're coated in a sour sugar like substance that makes the sourness pretty much eye watering!.

They're the products we're aware of at present however should any more crop up we'll give them a try and let you know what we think.

We'd also like to warn you about fake Wonka bars.

It was brought to our attention recently that certain shops are selling a chocolate bar with the Wonka branding (see picture) and we ourselves were offered the opportunity to buy these bars wholesale.
Fake Wonka bar

We obviously chose not to as we only stock 100% original American imported products but not only this the bar is being made illegally.

Nestle own the license to use the Wonka name in confectionery throughout America & the UK but more serious than this the items are being made by an unknown manufacturer with no assurance as to whether food hygiene regulations are being adhered to.
100% Officially licensed Wonka Bar

The bars offer no ingredients list or allergy information which caused a problem for one of our customers when they purchased one of these bars in Doncaster only for their young daughter to become violently ill.

Our advice is to stay well clear!

Thanks for reading!

Damian
Owner, American Soul






Wednesday, 14 March 2012

New in this week

Well what a busy week we've been having here at American Soul!

We've had our largest ever delivery (more on that tomorrow!) and here's a sample of the many new products we now have in-store.


Wonka Surf & Turf Nerds

  • Wonka Surf & Turf Nerds 
  • Reese's Pieces Theatre Boxes
  • Hershey's Cookies n Creme Drops Kingsize
  • Hershey's Milk Chocolate Drops Kingsize
  • Skittles Riddles
  • Starburst Flavormorphs
  • Strawberry Cow Tales
  • Oreo Fudge Cremes
  • Funyuns
  • Dubble Bubble Gumballs

We also now stock 10 different varieties of Pringles including Pizza, Rajin' Cajun, Loaded Baked Potato Skins and Sizzlin' Sweet BBQ as well as 8 varieties of Combos.

But it's not just new stuff this week we've also restocked and have Cheetos, Wonka bars, Mint M&Ms and Twinkies back in stock.